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Current Success
ASK HOMES or Affordable Steel Kit Homes as it was originally called is managed by owner Keith Richardson. Over the past three years Keith has accomplished incredible milestones in transforming a very small family run business into one of the most successful, fastest growing, predominantly "KIT HOME" builders and suppliers in Australia.
What has contributed towards Keith's success? He'll tell you the fantastic team and winning attitude that the company is famous for. But on the outside it seems quite obvious that it's the architectural design point of difference that ASK HOMES offer above the majority of other “Kit home” suppliers. It doesn't stop there though. The years Keith spent working things out for himself taught him the importance of making customer service and support the number one focus of his company.
ASK HOMES saying is "If you don't know just ASK" and we actually mean it!
Keith says "The average Australian might build once or twice in their life time so it's silly to expect that they know the process inside out! We've sold over 500 homes so far going from 10 in our first year to nearly 400 in our third. It's our job to make sure things go smoothly. Just because people decide they want to become an owner builder and save lots of money on their home, it doesn't mean they want the headaches of doing things for the first time!"
You just have to speak to anyone of the hundreds of satisfied customers to understand how a company like this can be growing so fast. Their theory is simple really: Offer a product that is far superior than anyone else's, make it cheaper than anyone else with ZERO hidden costs and give people better service than they expect.
In addition to this 110% attitude, ASK HOMES spend a lot of time and money developing systems to make both their job and the buyers job a lot easier. Automated pricing systems, more refined positive flow construction and buying processes and furthermore a focus on training more staff to continuously experience growth. In the past year ASK HOMES has gone from 5 family staff to roughly 30 full time employees and growing every day.
Where does the future lie for ASK HOMES? Keith has a passion for property; in addition to his love of assisting owner builders in making their dreams come true he is also involved in a number of property developments that are synergetic with the ASK HOMES focus. Large house and land projects are currently underway in different areas of Queensland.
Keith comments "By setting up crews in different areas of the state we give our brand a larger exposure to the public eye whilst at the same time reason to invest further in researching these markets. Places like Airlie Beach up north are perfect positions to be setting up new operations in anticipation of future developments". This development opportunity will also extend to the customers of ASK HOMES as they will be privy to new markets in high growth areas.
What will be the reason for the companies continued growth? The simple marketing and branding of this amazing concept, the 1, 2, 3 attitude and the constant redesign of systems that make this company a pleasure to interact with.